Fullstrong approached Norm + Then looking for complete support on their start-up brand and product – from naming concepts to delivery of merchandise.

The brand produces a range of innovative products for individuals from the cross-fit industry that focus on the ability to track and monitor progress. The aim was to create a bold, confident brand that would translate across products, merchandise and all of Fullstrong’s marketing material.

Working with the team at Fullstrong we completely immersed ourselves in their world – getting to know and understand the ethos and values they were working towards with the Fullstrong brand.

The Crossfit community is one that takes pride in dedication, passion and commitment, so we delivered a brand that mirrors this. Bold, distinctive colours were use and an iconic, confident logo was introduced to create a connection between the Fullstrong brand and the Crossfit community.

We are excited to continue working with Fullstrong as the brand grows and they rollout their unique product range.