Jivaji Coffee is a family business supplying organic raw coffee beans and coffee from Uganda.

We were asked to develop a brand that was modern and was ‘completely Ugandan’ to give a real sense of identity whilst highlighting the origins of the coffee to consumers.

The brand centres around the red, black and yellow flag of Uganda and a bold logo mark which sees the flag combine with a coffee cup.

The bold, bright colours stand out from competitors to give instant shelf appeal.

The brand is consistent and cohesive to allow consumers to make a connection across the various brand touch points; from packaging and print to web and social media.