Oral Surgery Solutions – Branding with a smile
The ask
Dr Hannah Mckinnon of Oral Surgery Solutions came to Norm + Then looking to partner to create a ‘dental brand with a difference’.
To help take away some of the nerves people often feel when visiting a dentist or oral surgeon, Dr Hannah was keen to avoid a cliche dental brand in clinical blues and greens.The ask was for a brand that felt much more personal and much more approachable.
The outcome
Working with Dr Hannah we used a soft, sympathetic colour palette and logo centred around a ‘tooth heart’ to deliver a brand with a ’boutique feel’. The brand is a perfect step away from more run of the mill dental brands that can feel over-clinical.
We delivered the brand across print, social media and a website that allows patients and dentists to easily refer to Oral Surgery Solutions – at each point retaining the soft brand to make for a much more pleasant ‘dental experience’.
- Campaign Branding
- Social Media
- Email Marketing
- Merchandise
”Norm + Then spent time listening to me, suggesting ideas and steering the ship but not taking over in a way I’ve had with other digital marketing companies. Ideas are fresh and inspiring. The whole process was easy and enjoyable with excellent communication and regular updates. The result was a professional and modern surgical brand, a clear and easy to navigate website- for patients and medics. Thank you!
Dr HannahOral Surgery Solutions
