In the competitive world of professional sport, establishing a strong and unique brand visual identity or style is crucial. As one of the most iconic rugby league teams in the UK, Warrington Wolves understood this and were looking for creative brand campaign that would leave a lasting impression on existing fans and attracted new ones at the same time.

We were tasked with delivering a creative brand theme for the club that connects with a modern audience across print, social, digital and OOH.

The first step was to define a clear vision that encapsulated the essence of the Warrington Wolves. This vision was all about community, history, tradition, and the pride and passion of the fans.

This was done by developing a creative concept that centred around these values – using a tiled grid system that allowed us to incorporate text and imagery to celebrate the club’s many facets. The creative adapts a creative grid system that allows for consistency but keeps visuals dynamic and engaging.